Hello, I’m Zara Stone.
I’m a journalist, reporter, correspondent, and social media addict.
I have over seven years of experience on multiple platforms. I’ve worked as a reporter covering technology for everyone from the BBC to Stuff Magazine, SKY News, and The Wall Street Journal. I’ve been editor of multiple UK based lifestyle and technology websites, and produced social media content and stories for the London 2012 Olympics.
I’ve been featured multiple times on SKY Television broadcasts in the role of expert commentator, and anchored and scripted hundreds of technology videos for Shiny Media ( a video channel with 36 million+ YouTube views). I have been published by The Atlantic, The Wall Street Journal and Entrepreneur Magazine and Psychologies Magazine.
Topics range from extreme Korean surgery trends to Mermaid subcultures, the economics of ice cream festivals, an in depth exploration into the world of sleeping aids and YouTube redesigns. I specialize in writing informative, accessible stories that people connect too, taking a deep dive into topics that might seem odd and making them relatable.
I’m proficient at writing for a digital audience, and have an in depth knowledge of creating SEO copy, optimizing images and planning social media campaigns. I frequently consult for a variety of brands, including Monster Headphones and Estee Lauder, sharing my expertise and info on the best way they can reach out to consumers and journalists, and how to conduct a successful campaign.
I have been a judge for a number of high profile events, including the UK Beauty Awards, and the GSMA MWC Mobile Gaming Awards held in Barcelona.
Career wise, I’ve moved from editing girl gadget site Shiny Shiny to working as Staff Writer for Stuff Magazine, and have freelanced for numerous publications including The Wall Street Journal, The Atlantic and the BBC. I was the Assistant New Media Producer for London2012.com, where my days were spent working on social media campaigns, spearheading the London 2012 geo-location strategy, providing daily updates to the site and ogling David Beckham when he came to visit (happened once). Currently I’m Modern Life Editor for Fusion, the new U.S. based joint-venture cable channel from ABC News and Univision. For Fusion I cover topics for a millennial audience (who don’t use the word millennial). Stories area combination of video packages, news stories and longform written features,
On what seems like the opposite side of the spectrum (but with more in common than you’d think) I have written beauty, lifestyle and technology articles for various websites and magazines. I was the editor for top UK beauty blog Kiss and Makeup for over four years and have contributed to publications that include SHE Magazine, Men’s Health Magazine, Psychologies Magazine, Reader’s Digest, Stylist, ChipChick.com and Catwalk Queen. I concentrate on new releases and scientific breakthroughs in this world, which includes diet and fitness, electronic beauty tools and cosmetic surgery.
I wrote entertainment and lifestyle reviews for Le Cool London from its days as a startup to its now successful weekly compendium of what’s going on in the alternative London scene, and was the Theater and Arts reviewer for the Epoch Times UK newspaper for a number of years.
I love the color purple (even though I never wear it) frozen yogurt and beating people at Tekken.
I’m studying for a Masters in Broadcast Journalism from Columbia University Graduate School of Journalism, New York, and my undergraduate degree was at Queen Mary University of London. During my time at Columbia I wrote and produced a long-form story about extreme Korean Cosmetic Surgery trends which was published by The Atlantic.com in May 2013. I also published a second follow up piece on The Atlantic in June 2013.
I firmly believe the future of journalism is a hybrid of traditional broadcasting methods and online consumer needs, and that a journalist needs to be cognizant of the best format to share their work.